| Hydro's
album Crucial IS IN STORES NOW!!!. The UK hasn't managed to blend
US and UK production and features in this way before. Nothing about this
album is ordinary;
Our
Producers are globally acclaimed producer L.E.S; 10 times Platinum with
"Welcome to Miami" Will Smith, Nas' Executive producer and has
produced for the likes of J-Lo and 50 Cent, LES brings his distinctive
bounce to the Hydro Project. Clinton Sparks has produced for Notorious
B.I.G, Jay Z, Busta Rhymes, Diddy, Fabolous, D-Block & Mobb Deep to
name but a few. Mr Shabz had a hit with Haters at the age of 19 and has
now formulated one of UKs strongest production teams Music Kidz with K1.
These hit makers are joined by Krazygroove Productions who have produced
hits for the likes of Twista, Elephant Man and DMX.
Features
from everyones favorite thugged out rapper NORE (Def Jam USA) give this
album even more appeal, as well as Rocafella's Memphis Bleek, and Rock
City - the latest addition to Akon's Konvict Music. Along with Fatal from
the legendary 2PAC's Outlawz group and Quan who many claim stole the show
on Nas' last album with the US and UK hit "Just a moment". Virgin
Records latest signing, the sexy Australian r 'n' b starlette Che'nelle,
puts in an incredible collaboration. The UK's finest neo-soul vocalist
Fyza, the hit-making genious Kevin Leo, also the current face of Puma
- Nana (from Architects fame), and rising U.S & U.K stars such as
Young Nov, Daytona 5 Bill, Chanj & Safronya - all combine to make
this a much anticipated album.
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Hydro
is more than just a talented songwriter, rapper or mc. He is one of the
business minds behind the UDE movement – which started in the Bronx, New
York in the 90’s, and has now expanded across the world to the UK and
Europe. Hydro
holds an executive position at Underdogg Entertainment as well as being
the main artist for the label. Currently based in his birthplace of Glasgow
– he combines his experiences whilst growing up in both the NYC and Glasgow,
“..both place’s are special to me, I grew up from a boy to a man in my
years in the Bronx, Brooklyn and Harlem, I was born in Glasgow, went to
school there and made a return in my twenties….both cities are different,
yet similar in many ways…”
Dro’s
previous mainstream single ‘All Yall remix (feat. N.O.R.E) remained at
the number 1 chart position in the HMV Download Chart, in late 2006, for
3 consequetive weeks. Outselling artist such as Beyonce, The Game, P.Diddy,
Justin Timberlake, Akon, Nelly Furtado, U2, etc. The
single is taken from the hugely anticipated new Hydro album “Crucial”
which will be on worldwide release in Spring 2007. With 3 more singles
dropping in 2007, Hydro was given Tim Westwoods (Europes no.1 urban dj)
stamp of approval in a recent interview on the world famous Saturday night
BBC Radio 1 rap show, and comes highly recommended by his peers in the
big leagues of the hip-hop game;
“Hydro
got that heat, a dope mix of US & UK sensibilities..” DEVO SPRINGSTEEN
HARRIS - grammy award winning producer of ‘Diamonds,’(Kanye West )
“Hydro
brings a smooth flavour, with a perfect mix of true hip-hop” NIKKI MARSHALL
– Big Boi (Outcast) and T.I, US PR Rep.
With
constant radio airplay, his tracks are on heavy rotation on BBC Radio1,
Kiss FM, Choice FM, XFM, Capitol Radio, Galaxy FM, BBC 1XTRA, 2XS, BBC
Asian Network, plus a variety of regional radio stations around the globe
– from Europe to the US to Japan.
Being
no stranger to media attention, he has licensed music to television channels
such as Sky Sports and MTV, and appears in almost every major national
newspaper in the UK, along with genre specific magazines such as HHC and
RWD because of his phenomenal buzz and tremendous work ethic.
Stand
out moments from Hydro’s live track record include, performing at London
Wembley Arena on 2 occasions, in front of sell out crowds each time. Headlining
the Autotrader / Fast & Modified annual car show two years running – blowing
away attendances of 10,000 plus people in the Royal Highland Centre. Performing
at the Carling Academy and Brick Lane, along with rocking countless smaller
stages, building his now electric reputation at local venues in the Bronx,
Manhatten and Glasgow over the years.
Hydro
said “I like the stadium events, but I love the grimey venues…I feel that’s
where the audience understand the music firsthand and are truthful…I performed
at venues most rappers would be scared to go…it keeps me sharp and ruthless…”
Hydro is scheduled to tour the world with fellow UDE artists in 2009.
Hydro
has been writing performing and creating new music, through a variety
of projects for 12 years now. Starting in his early teens, the self-taught
diverse musician has lived a life full of turbulence – from the death
of his father due to alcoholism when he was 9 years old, growing up amongst
drug addicts and criminals, losing close friends to gun violence and dealing
with domestic abuse. Hydro states, "..some scars never go away but my
music has guided me through it all, i really value life, its a precious
thing."
Hydro’s
honesty in translating complex human emotions through his songs, creates
an instant bond with listeners. His consistency, creativity, content and
concepts is what keeps fans gripped – and keeps his sound fresh and original,
catering to a wide and diverse fan base. The multi-talented rap star’s
music is of a standard that can only be described as timeless.
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